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What is digital marketing & how to start – overview

What is online or digital marketing & how to start it.

Friends, you have heard the name of  marketing somewhere, someway, and perhaps you also know about it, but do you know about what is online or digital marketing.

If you know about it, it’s fine. If you don’t know about it, read this post to the bottom, I will share about it. You can call it a complete beginner online internet marketing tutorial.

What is digital marketing?

Digital Marketing is based on digital platforms  for sale our products to reach global market through the internet with the medium such as mobile, digital billboards, computers, tablets, IPTV and even games consoles. Digital marketing goes beyond the land of internet marketing and also includes SMS/mms, digital billboard ads, and so on

Equally we make out in offline advertising by using, such as leaflet, posters, pamphlets and banners for promoting products in the same way we do with online selling. In both online and offline marketing the main motto is to reach a large number of buyers. But in digital marketing you can reach global markets with the least expense.

How to do digital or online marketing?

Now a day many political parties also taking a support of digital marketing to propaganda their agenda and they are getting accomplished. There are many ways we can do advertisement through digital marketing.

  • Display advertising.

Display advertising is a type of online advert that comes in various varieties, including banner advertisements, rich media and more. Unlike text-based advertisements, display advertising relies on components such as images, audio and video to communicate an advertising message.

  • SEO (search engine optimization).

Although this is explained in detail as you read along, this component will enable your business to appear in search results. Right from the website design to choosing the right keywords on it, Search Engine Optimization (SEO) encompasses all the fields. This covers use SEO techniques to ascertain that your website and content get ranked on Page 1 on search engines.

  • Email marketing

Which covers how you utilize email as a marketing tool to advertise your trade name or firm. This is an area which in recent years has once again come to the forefront.

  • Content Marketing.


Which covers how you use high quality content to market your brand or firm. This has seen an upsurge which changes that give sites with better content a higher SEO rank.

  • Social media marketing.

If you are using social media like Facebook, Twitter, LinkedIn, instagram, you have seen some user-friendly advertisement on the time line. These ads are shown on the base of user browsing cache and search history. If you are planning to promote your product using social media, you can filter your audience on the basis of gender, age and location. This is the best effective manner of advertizing.

Facebook is the best means to get to your targeted audience, it is best marketing platform.

In digital marketing you have unnoticed twitter then you are making a big mistake. Twitter has more than 300 million active users right at once and many users are adding  every day. Twitter  has also same as Facebook for targeted audience.

  • Affiliate marketing.


Affiliate marketing is one of the oldest forms of marketing wherein you bring up somebody to any online product and when that someone buys the merchandise based on your recommendation, you get a money. This commission varies from $1 to $10000, depending on what product you are publicizing.

  • Search Engine Marketing.

Search engine marketing (SEM) is a pattern of Internet marketing that involves the promotion of web sites by increasing their visibility in search engine results pages (SERPs) primarily through paid ad. While advertising typically lets you compensate for positioning—you decide where people watch it—SEM is a more fluid operation. It generally uses pay-per-click (PPC) —also called cost-per-click (CPC) —which is a process that uses an auction and ranking system to determine which ads appear in which order.

There are many ways of doing internet marketing, there are many tools you will get to target your audience. In the end, you have understood what is a digital merchandising and how these deeds. Even many nationals and multinational company are applying digital marketing to target desire audience.

If you liked the post, please share on social media  sites, so you Friends could also get benefit from this. Even sharing on social media  is also a type of digital marketing strategy.

About the author

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Hiee, Beautiful people. This is Yamini, Co-founder of I am an enthusiastic writer. I am From Meg, The city of Beautify. I love to write and publish related to Tech and Lifestyle.

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